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Design

BearWolf is branded

BearWolf, the new venture of London filmmakers Joaquim Barreto and Robert McGowan, has established its visual identity.

I teamed up with Paweł Piechowicz of Diffusion Studio to develop my response to the brief: “draw a bear and a wolf and write bear wolf” (in case you were wondering, the animal theme relates to Joaquim’s and Bob’s film set pseudonyms). May the funky, cartoonish style of the logo not deceive you – Joaquim and Bob are very serious competitors in the ruthless filmmaking jungle. It is probably unnecessary to delve into further details of the logo’s design – what you see is what you get… now we can only anticipate the predators’ first growl and howl.

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